<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[My Site]]></description><link>https://www.bidphysics.net/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 26 May 2026 15:04:19 GMT</lastBuildDate><atom:link href="https://www.bidphysics.net/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Google Ads is Getting Easier to Run, and Harder to Run Well]]></title><description><![CDATA[In a world where customer acquisition costs continue to rise, executive-level involvement in marketing matters more than ever. The cost of misalignment has simply become too expensive.]]></description><link>https://www.bidphysics.net/post/how-google-ads-is-getting-easier-to-run-and-harder-to-run-well</link><guid isPermaLink="false">6a14a55dd681fe01d169021c</guid><pubDate>Mon, 25 May 2026 19:48:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ecaa51_5da4b1447d8045148fe867a97218f8de~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mike Schneider</dc:creator></item></channel></rss>